Online Advertising Services Rutland VT

This page provides relevant content and local businesses that can help with your search for information on Online Advertising Services. You will find informative articles about Online Advertising Services, including "Advertising Online: Common Traps" and "Blade Magazine - Advertising Online: A Primer". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Rutland, VT that can help answer your questions about Online Advertising Services.

Small Planet Communications
(802) 747-7561
92 Center St
Rutland, VT
 
Wjen 94.5 Cat Country
(802) 775-2288
67 Merchants Row
Rutland, VT
 
Rutland Herald
(802) 775-5511
27 Wales St
Rutland, VT
 
Valuekey of North America
(802) 775-5730
Po Box 6763
Rutland, VT
 
Ghostwriters Communications Inc
(802) 747-7900
19 Spellman Ter
Rutland, VT
 
Imagesetters
(802) 775-6949
61 Ives Ave
Rutland, VT
 
Value Key Of North America
(802) 775-5730
1 Scale Ave
Rutland, VT
 
Business Words
(802) 773-2000
189 Crescent St
Rutland, VT
 
Small Planet, Inc.
(802) 747-7561
56 Howe Street
Rutland, VT
 
Brandthropology, Inc.
(802) 862-2400
266 Pine Street
Burlington, VT
 

Advertising Online: Common Traps


Before we get started, it's important to discuss the most common mistakes made by companies as they begin to market themselves with emails and online ads.
  1. Staying one-dimensional like email-only because of its immediate, feel-good feedback and Click-Through-Rate (CTR) immediacy. (THIS DOES NOT MEAN you don't need email newsletter advertising. There's no quicker way to get people to your website, buying your products. It means you can't rely solely on emails and CTR tracking.)
  2. Using web-ad-placement services based exclusively on price, which places your ads on sites that do not advance your company’s image and often do just the opposite.
  3. Over-valuing expensive search-term advertising when brand advertising and diversified marketing approaches are what get your name typed into the search field in the first place.
  4. Undervaluing brand advertising that has a long-term view and concentrating only on immediate-response, click-focused advertising. Brand advertising is just as important on the Internet as it is in TV, radio or print.  Most of the mistakes relate to one thing: The difference between clicks and ad value. Numerous studies repeatedly demonstrate that companies make a mistake if all they do is count the clicks without placing value on the exposure of web and email brand advertising.

     
So how do you avoid these traps? By making your online marketing message multi-channel. Start below.

Let's begin to ...

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Blade Magazine - Advertising Online: A Primer

Why you need a diversified ad package that includes web ads, email newsletter ads
and sponsorships from BladeMag.com


Table of Contents
  • Evidence shows consumers react to aggregate marketing efforts
  • Online Advertising Traps to Avoid
  • Product 1: Blade Mag Email Newsletter Sponsorship
  • Product 2: Knifemaker of the Week
  • Product 3: Tactical Gear Email Newsletter Sponsorship
  • Product 4: Dedicated Email Broadcast
  • Product 5: Internet Ads
  • Product 6: Roadblock
  • Product 7: Pop-Up: Your Message First
  • Product 8: Sweepstakes Sponsorship
  • Product 9: Firearms Resource Center
  • Product 10: Video  
  • Summary and Contact Information

Why you need to use diverse marketing efforts


1) Numerous studies show that your online marketing message needs to be multi-channel.
 • A study found that 2/3 of website consumers who took action were reached by ads across multiple portal sites before the purchase, and that consumers reached across multiple websites were twice as likely to convert as those reached only on a single site. (Source: “How Overlap Impacts Reach, Frequency and Conversions,” Atlas Institute )

2) Numerous studies show you need to brand yourself on websites that are respected and trusted. And few are.
• A study showed that consumers trust print media more than web media. (Nielsen Online Global Consumer Study, 2007). The two least-trusted media are online banner ads, and ads on mobile phones. According to the study: “... while new platforms like the Internet are beginning to catch up with older media in terms of ad revenues, traditional advertising channels continue to retain the public’s trust.”

You have to advertise on the Internet and you know that. How do you gain trust and respect while advertising in a medium that has very little? You advertise your products on a website that brings that respect and trust with it, like GunDigest.com.

3) Consumers who see you in multiple channels are also more likely to actually buy products.
 • According to a study by Direct, people who saw a company name in a magazine trust that company more than companies whose names they see on websites. A study by MediaVest shows that print magazines are respected more than any other media.
 • A study showed that consumers who were reached with a print/web/email o...

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