Online Advertising Services Appleton WI

This page provides relevant content and local businesses that can help with your search for information on Online Advertising Services. You will find informative articles about Online Advertising Services, including "Advertising Online: Common Traps" and "Blade Magazine - Advertising Online: A Primer". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Appleton, WI that can help answer your questions about Online Advertising Services.

Emily Wells Communication
(920) 731-8109
812 E Park Hills Dr
Appleton, WI
 
Brand Spank'N News
(920) 886-0390
210 W College Ave
Appleton, WI
 
Ad Works Inc
(920) 731-0983
2039 N Perkins St
Appleton, WI
 
Coalesce Marketing & Design Inc
(920) 380-4444
4321 W College Ave Ste 250
Appleton, WI
 
Bunno Design
(920) 830-9403
1817 Carriage Ln
Appleton, WI
 
Embroidme
(920) 738-1999
N474 Eisenhower Dr Ste L
Appleton, WI
 
Att Yellow Page
(920) 738-6614
302 S Bluemound Dr
Appleton, WI
 
The Westphal Group
(920) 809-3770
1332 W. Commercial Street
Appleton, WI
 
Community Color Mailer
(920) 832-9199
501 S Nicolet Rd
Appleton, WI
 
Bahr Mary
(920) 733-1770
3518 N Windward Ln
Appleton, WI
 

Advertising Online: Common Traps


Before we get started, it's important to discuss the most common mistakes made by companies as they begin to market themselves with emails and online ads.
  1. Staying one-dimensional like email-only because of its immediate, feel-good feedback and Click-Through-Rate (CTR) immediacy. (THIS DOES NOT MEAN you don't need email newsletter advertising. There's no quicker way to get people to your website, buying your products. It means you can't rely solely on emails and CTR tracking.)
  2. Using web-ad-placement services based exclusively on price, which places your ads on sites that do not advance your company’s image and often do just the opposite.
  3. Over-valuing expensive search-term advertising when brand advertising and diversified marketing approaches are what get your name typed into the search field in the first place.
  4. Undervaluing brand advertising that has a long-term view and concentrating only on immediate-response, click-focused advertising. Brand advertising is just as important on the Internet as it is in TV, radio or print.  Most of the mistakes relate to one thing: The difference between clicks and ad value. Numerous studies repeatedly demonstrate that companies make a mistake if all they do is count the clicks without placing value on the exposure of web and email brand advertising.

     
So how do you avoid these traps? By making your online marketing message multi-channel. Start below.

Let's begin to ...

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Blade Magazine - Advertising Online: A Primer

Why you need a diversified ad package that includes web ads, email newsletter ads
and sponsorships from BladeMag.com


Table of Contents
  • Evidence shows consumers react to aggregate marketing efforts
  • Online Advertising Traps to Avoid
  • Product 1: Blade Mag Email Newsletter Sponsorship
  • Product 2: Knifemaker of the Week
  • Product 3: Tactical Gear Email Newsletter Sponsorship
  • Product 4: Dedicated Email Broadcast
  • Product 5: Internet Ads
  • Product 6: Roadblock
  • Product 7: Pop-Up: Your Message First
  • Product 8: Sweepstakes Sponsorship
  • Product 9: Firearms Resource Center
  • Product 10: Video  
  • Summary and Contact Information

Why you need to use diverse marketing efforts


1) Numerous studies show that your online marketing message needs to be multi-channel.
 • A study found that 2/3 of website consumers who took action were reached by ads across multiple portal sites before the purchase, and that consumers reached across multiple websites were twice as likely to convert as those reached only on a single site. (Source: “How Overlap Impacts Reach, Frequency and Conversions,” Atlas Institute )

2) Numerous studies show you need to brand yourself on websites that are respected and trusted. And few are.
• A study showed that consumers trust print media more than web media. (Nielsen Online Global Consumer Study, 2007). The two least-trusted media are online banner ads, and ads on mobile phones. According to the study: “... while new platforms like the Internet are beginning to catch up with older media in terms of ad revenues, traditional advertising channels continue to retain the public’s trust.”

You have to advertise on the Internet and you know that. How do you gain trust and respect while advertising in a medium that has very little? You advertise your products on a website that brings that respect and trust with it, like GunDigest.com.

3) Consumers who see you in multiple channels are also more likely to actually buy products.
 • According to a study by Direct, people who saw a company name in a magazine trust that company more than companies whose names they see on websites. A study by MediaVest shows that print magazines are respected more than any other media.
 • A study showed that consumers who were reached with a print/web/email o...

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