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Blade Magazine - Internet Ads
| Why does this work?|
Pervasiveness is critical in web marketing:
1) Studies show repeat placement will result in eventual click
2) 63% of all banner ads are not seen. You need quantity and consistent presence
3) Study: 2/3 of consumers who took action online were reached by ads across multiple portal sites before actually going on to make a purchase
4) Study: Consumers reached across multiple sites were twice as likely to convert as those reached only on a single site.
How does this work?
a) Ads run throughout BladeMag.com
b) Expose your product or message to 2-3X more unique visitors than our email lists.
c) Crucial part of marketing message to fill in the gaps missed by email
1) Association with a respected, trusted magazine on an Internet full of often-shady companies
2) Studies show message needs to be kept in front of customers, who may click on the ad after seeing it previously 20 or more times
3) Video or interactive ads can increase clicks by 2-3X
– Companies in industries where image, trust and respect are important
– Newer companies who have no image yet and want to establish themselves as legitimate, real players
Price: $10 per thousand ($10 CPM)
Reach: 15-20,000 unique visitors per month (new records set every month in 2009)
Google recently spent more than $3 billion to buy an online advertising company. Even search giant Google knows the value of seemin...
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